You can find the entire story of the Terrible Towel, as written by the legendary Myron Cope here. However, according to about.com, the OFFICIAL Terrible Towel was created because stores were annoyed that black and gold hand towels were selling at a higher rate than the matching bath towels and wash cloths. True? I'm skeptical.
http://pittsburgh.about.com/od/steelers/a/trivia.htm
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